Website Designing & Development Services

Linking

Getting your website to rank high in the search engine results means that a search engine’s web crawler can access all the pages across the site. Goognu works beyond the homepage design and internally links the web pages using XML sitemaps and other search engine directives for proper site navigation.

Information Architecture

Information architecture is an important, yet complex field that content strategists swear by while developing unique and creative websites. The job of an information architect can be defined as interaction design, in which he plays multiple roles as he accomplishes the creation of a website or application structure. From content management to site navigation, every aspect of web designing needs answers pertaining to the target audience.

Research

Goognu’s information architects learn about your target customers’ needs, mental models, purchasing options, and other information using thorough research and analysis. Typical user personas and their goals help us understand how they approach the application or categorize your business website.

Navigation and Hierarchy

The primary menu on the home page, subcategories, the hierarchy, and how the content is displayed plays a crucial role in determining how users view and access your information. For instance, the user may look under the details of a product or information on how to use it, so we link the FAQ page and Help section to the product. User experience & UI design are at the forefront of Goognu’s web design strategies.

Wireframing

Sitemaps demonstrate the hierarchy of website information, which can be mapped visually using wireframes. A wireframe is a valuable deliverable in case of a graphic design website, where the clients, developers, and visual designers use it as a reference for mockup builds or prototypes. Responsive web design is a development approach where the site is optimized for devices of varying widths, orientations, and all screens.

Labeling and Data Modeling

Web pages, links, and hierarchy can improve the site navigation when the users can find the information they need using the various labels. Web design services must focus on determining structured content types using business logic by mapping out relationship requirements and field types. In case of a redesign, Goognu maps new data models with your existing content structures for smooth website migration.

Taxonomies and Metadata

Content is tagged with appropriate metadata and grouped into a similar set or record, called taxonomy. For example, consider an eCommerce website design for a business selling clothing. Using the users’ mental models, Goognu’s information architecture experts will use multiple taxonomies and tag the clothing articles with the fabric type, color, item type, and so on.

Your website is a robust digital marketing tool that can convert traffic into sales. Get high ROI with Goognu’s high-quality website designing services; call us today!