Your business website becomes the online representation of your brand. As a reflection of your business, a professionally developed website helps you achieve new heights in success. As more and more customers become tech-savvy, they look for sophisticated websites that are visually appealing and easy to browse as well. For your business to stand out from a plethora of sites, you need a simple design, yet one that pushes the boundaries in terms of essential aspects like usability and functionality.
A good website designing professional focuses on the placement and relevance of graphics, web content, functionality, font, or color, and places emphasis on what your potential customers need. For this, the designing firm will need a detailed understanding of the business, customer behavior, and the message to be delivered.
Goognu is an established Wordpress website development and design company employing expert web developers that can create a web design that is a custom fit for your business. We use practical marketing tools to design a functional website that ensures huge ROIs.
Developing a Fully-Functional Website
A functional website is one that can grab the visitors' attention with a unique layout and relevant content while ensuring the use of the latest business concepts. The ultimate goal of any website design should be lead generation, and in turn, the conversion of visitors into customers. We use advanced tools in web design technology in combination with efficient marketing techniques to meet your sales objectives.
Goognu provides end-to-end web design services to fulfill your requirements by researching your user base and prospective target market. Our industry-proven strategies are web designing helps you gain a competitive edge over your rivals by studying the objectives of your customer’s enterprise. Our clean site design achieves the optimal blend of functionality, usability, and visibility with our SEO techniques and online marketing experience.
- Attractive
- Fast loading
- SEO optimized
- User-friendly
- Responsive
SEO-Friendly Web Design
Building your SEO-friendly website requires a structured approach and strategic planning to represent your business, products, and services. At Goognu, we focus on the fundamentals of SEO optimization, crawling, and accessibility:
Domains
The primary domain of a web page design has to be sensible and related to the business and the services offered. The same goes for the subdomains and the variations, which have to redirect to a single canonical URL version. An effective SEO strategist knows the importance of placing the keywords in the page URL.
Hosting
Your hosting influences the page loading speeds, and in this fast-paced digital world, a slow loading site can make the user lose all interest. As a professional web design company, we use the WP Engine, which is an appropriate platform tailored to host WordPress websites.
CMS
Goognu’s web design and development team work with various content management systems (CMS) like WordPress, from which we help you choose the one that fits your business needs. Choosing the right CMS is the first good step towards ensuring the fundamental way in which Google can understand your website.
Indexing
For the search engines to understand and differentiate content on various pages on your website, it has to be readable by the web crawlers. No matter the multiple formats, fonts, or colors, images, video, audio, files, or documents you publish, the primary content has to be text-based. That means the site content has to be in a clear text language behind the scenes, which can be achieved by our expert HTML page design.
Linking
Getting your website to rank high in the search engine results means that a search engine’s web crawler can access all the pages across the site. Goognu works beyond the homepage design and internally links the web pages using XML sitemaps and other search engine directives for proper site navigation.
Information Architecture
Information architecture is an important, yet complex field that content strategists swear by while developing unique and creative websites. The job of an information architect can be defined as interaction design, in which he plays multiple roles as he accomplishes the creation of a website or application structure. From content management to site navigation, every aspect of web designing needs answers pertaining to the target audience.
Research
Goognu’s information architects learn about your target customers’ needs, mental models, purchasing options, and other information using thorough research and analysis. Typical user personas and their goals help us understand how they approach the application or categorize your business website.
Navigation and Hierarchy
The primary menu on the home page, subcategories, the hierarchy, and how the content is displayed plays a crucial role in determining how users view and access your information. For instance, the user may look under the details of a product or information on how to use it, so we link the FAQ page and Help section to the product. User experience & UI design are at the forefront of Goognu’s web design strategies.
Wireframing
Sitemaps demonstrate the hierarchy of website information, which can be mapped visually using wireframes. A wireframe is a valuable deliverable in case of a graphic design website, where the clients, developers, and visual designers use it as a reference for mockup builds or prototypes. Responsive web design is a development approach where the site is optimized for devices of varying widths, orientations, and all screens.
Labeling and Data Modeling
Web pages, links, and hierarchy can improve the site navigation when the users can find the information they need using the various labels. Web design services must focus on determining structured content types using business logic by mapping out relationship requirements and field types. In case of a redesign, Goognu maps new data models with your existing content structures for smooth website migration.
Taxonomies and Metadata
Content is tagged with appropriate metadata and grouped into a similar set or record, called taxonomy. For example, consider an eCommerce website design for a business selling clothing. Using the users’ mental models, Goognu’s information architecture experts will use multiple taxonomies and tag the clothing articles with the fabric type, color, item type, and so on.
Your website is a robust digital marketing tool that can convert traffic into sales. Get high ROI with Goognu’s high-quality website designing services; call us today!
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